Machine learning based business competitor identification

event
2024 INFORMS Annual Meeting
Author

N. Smith, J. Choi

Published

October 20, 2024

Information

  • Conference: 2024 INFORMS Annual Meeting
  • Speaker: N. Smith

Abstract

Competitor identification (CI) is an essential step for successful business strategy development by strategically navigating the businessenvironment and making informed decisions. Due to the complexity, various approaches to identifying competitors have been studied in theliterature to shed light on the blind spots of managerial radars. Recently, modeling with machine learning has been actively adopted forefficient CI with vast amounts of data. In this talk, we present experimental results from predictive models for CI based on businessorganizational profiles.